This is where you promote yourself before your actual business. The reason for doing this is simple. You want to attract people who can relate to your background and personal situation.
This type of marketing is typically used only for home based entrepreneurs because larger businesses need to focus on the company as a whole, not an individual within the company. Satisfying this type of marketing is actually quite easy these days, thanks in part to the different social media sites.
The easiest ways to make attraction marketing in your home based business are through your blog, Twitter, Facebook and even email marketing. You really want to use everything that allows you to personally communicate with people you want to connect to your business. These people could be potential customers or simply business contacts that you can use at a later time.
The first way you can tell people about you is through your bio page. Put one on your blog, as well as any social media site you belong to. You want to let people know the real you, not just a face for a company. The more personal you can get, the more likely people will respond to your business.
Another tool for carrying out attraction marketing is a lead capture page. This is an easy and simple concept, but it works well. You want this to be a one or two page website. It should include free information tips that you can use. These can be in the form of articles, ebooks or videos. For this purpose, you want to make sure that you have a place to break down people’s contact information page.
The reason this is connected with this type of marketing is because you connect with people because they are giving them something valuable.
One of the main reasons that is so important for home based business people to use attraction marketing is because you want to correlate yourself to your customers as much as you can. Studies have shown that people tend to do business with people who know, or at least feel that they know.
By promoting yourself before your business, you allow people to get to know you. They will then get to know your company as a result of knowing who you are.